Impact of Technology on Marketing Research - myassignmenthelp

Question: Discuss about theImpact of Technology on Marketing Research for Products. Answer: Introduction Technology has gone through a huge revolution in the past century. It has changed the way of life of the world. In every aspect of life, people use technology. The business world is no exception. In all the spheres of business, technology plays a major role. One such part of the businesses is the marketing. This is a crucial function of the businesses that deal with production and distribution of goods and services (Babin and Zikmund 2015). Marketing research refers to the studies that are done to find out innovative and improved ways for marketing. Marketing research is conducted to identify and solve the problems of marketing (Brown and Churchill 2014). The report focuses on the impact of technology on the marketing research in todays business. Impact of technology on 4Ps of Marketing In the competitive market for products and services, smarter and efficient ways of marketing is very essential. The revenue and profit of the manufacturing and service industry depends heavily on proper marketing. These days, all the companies are using latest technologies for marketing. Marketing research is done through Ad tracking, Brand awareness, Advertising research, brand name testing, distribution channel testing, customer satisfaction research, STP research, demand and sales forecasting, viral marketing through social media etc. (Armstrong et al. 2015). The different sections of marketing are discussed below. Product: With the emergence of internet, the availability of goods and services has changed. People now have access to international products anytime and from anywhere through the various shopping websites, such as Amazon, ebay, etc., official websites of the retailers and smartphone apps. Hence, the retailers are also putting advertisements for their products in these sites and apps to reach out to a bigger customer base. The data from these platforms is collected and analyzed using various statistical tools. Technology has made the trend analysis easier (Papadopoulos and Heslop 2014). Price: Technology has made the comparison of prices easier. As the online retailers can now make individual profiles of the customers and track the consumption pattern, they can easily analyze the trend of demand for the particular goods or service and can set the price accordingly. Thus, demand and sales forecasting have become easier with the help of technology. The convenience of online payment through cards and netbanking has also helped in increase in the sales of the consumer products (Blzquez 2014). Place: Marketing and sales of products are not confined to specific places anymore. Internet has enabled the retailers to access a much wider customer base across the world, which was not possible earlier. The online markets have become more unbiased as there are now smaller producers along with giants. Hence, technological advancement has been beneficial for both the buyers and sellers. Marketing research has shown that with the advancement of technology, the retail industry of the world has grown multiple times in a short span of time (Zikmund et al. 2013). Promotion: This is the most important part of marketing. A company can have a hue hike in sales if the promotional strategies are proper. The impact of technology is maximum in this area. Advertising offline and online, personal selling, direct marketing, public relation, etc are promotional channels. Technology has made promotional activities in these channels much easier. The retailers use websites, digital channels such as, television, radio, emails, text messages, telecalling, popup ads in the websites, online brochures etc. for promotions. Thus, on one hand, it is an objective of the marketing research to find out further innovative technical solutions for promotion, on the other hand, technology has made the research work easier (Malhotra, Birks and Wills 2013). Role of technology In todays world, marketing research is heavily dependent on technology. From data collection to prepare a report, technology is used everywhere. The marketing research is done by collecting the data from various digital channels used by the companies. The shopping behavior of the customers generates a pattern of demand. These data was collected and analyzed using various statistical tools by data analysis firms. Apart from data collection, coding, data entry, designing of questionnaire for survey, sampling, testing, experiments, comparisons and creating reports are all done by using software (Lin and Atkin 2014). Pros and cons of technology Various tools are available in the industry that makes that data analysis easier. Technology saves time and effort; however, the latest technology incurs a heavy cost. Many small firms cannot afford to have their own marketing research technology, and hence, they delegate the task to analysis firms. Lack of skilled people is another problem that the companies face. In many cases, the firms cannot own a new technology for research, and thus, the employees do not get necessary training to gain knowledge on it (Armstrong et al. 2015). Latest technologies in marketing The latest technologies that have become more prevalent in todays business are Customer Relationship Management systems (CRMs) and Social Media Marketing. Customer Relationship Management systems (CRMs) The CRMs use the technology for organizing, synchronizing and automating business practices. This helps in identifying and targeting potential customers and generating leads for the marketing team. These technologies monitor and analyze the responses, clicks, deals, leads, sales, revenue data, and various activities, such as, video download, ad watch etc., which is helpful in marketing research. The technologies track the pattern through free downloads, web presentations, online videos and customer comments and reviews. Hence, the technology analyses not only quantitative data, but also qualitative data through the comments and reviews of the customer (Khodakarami and Chan 2014). Social media marketing Social media marketing is the method of gaining the data through website traffic tracking. This involves the peer recommendation and building brand awareness. The technology helps to create a buzz around a product. Word of mouth is more effective in this type of marketing. Through the usage of technology, the retailers can analyze the data generated from web traffic, and this helps in marketing research to find out innovative ways for effective promotions (Tuten and Solomon 2014). Conclusion It can be concluded that, technology has evolved the marketing research techniques. The methods and solutions have become more efficient and time and effort saving. Although it is cost incurring, the impact of technology is always positive on the marketing research. It has not only improved the research methods, but also introduced advanced ways for marketing. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Blzquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience.International Journal of Electronic Commerce,18(4), pp.97-116. Brown, T.J. and Churchill, G.A., 2014.Basic marketing research: Customer insights and managerial action. Cengage learning. Khodakarami, F. and Chan, Y.E., 2014. Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.Information Management,51(1), pp.27-42. Lin, C.A. and Atkin, D.J. eds., 2014.Communication technology and social change: Theory and implications. Routledge. Malhotra, N.K., Birks, D.F. and Wills, P., 2013.Essentials of marketing research. Pearson. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.

The Iliad Essay Research Paper True HeroPatroclus free essay sample

The Iliad Essay, Research Paper True Hero Patroclus is the assistance to Achilles and his closest intimate. He is an first-class complement to Achilles. They hold dear the same rules and possess the same properties. Although Achilles? accomplishments are greater, Patroclus is a much greater hero and adult male than Achilles is. Patroclus? moral character is really high. He stands up for what is right, and denounces the selfish actions of his friend. Achilles is the greatest warrior and Patroclus? best friend, but Patroclus has no reserves about indicating out Achilles errors. He is the lone 1 who doesn? t fear the fury of Achilles. ? But you are intractable, Achilles! / Pray God such choler neer seizes me, such fury you nurse./ Cursed in your ain bravery! What good will a adult male, / even one in the following coevals, get from you/ unless you defend the Argives from catastrophe? / You bosom of Fe! ? ( 16:32-37 ) . We will write a custom essay sample on The Iliad Essay Research Paper True HeroPatroclus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Patroclus wants to contend and salvage his fellow Argives. He grieves for his injured and fallen companions. Achilles doesn? t weep for his countryman the manner Patroclus does. ? Or crying over the Argives, are you? Sing them die/ against the hollow ships, repaid for their discourtesies? ? ( 16:18-19 ) . Achilles still holds the impression that the Greeks must pay for the discourtesy they caused him. Patroclus is a loyal friend to the glorification hungry Achilles. He is similar to Banquo contending with Macbeth. Banquo was ever overshadowed in conflict following to Macbeth. Achilles allows Patroclus to contend every bit long as he does non steal off any of Achilles? glorification. ? Once you have whipped the enemy from the fleet/ you must come back, Patroclus. Even if Zeus/ the thundering Godhead of Hera lets you prehend your glorification, / you must non fire for war against these Trojans, / lunatics craving for battle-not without me-/you will merely do my glorification that much less? ( 16:101-106 ) . Achilles cares for his friend, but doesn? T want him to have his glorification. Achilles merely wants the Trojans off from his ships. Achilles feels if anyone is to plunder Troy, it must be him. The tide of the conflict is turned more by Patroclus, than by Achilles. Patroclus is decidedly the biggest indirect cause of the Grecian triumph. His decease sends the ego involved Achilles into his great violent disorder. The loss of his baronial friend cholers him so much, he decides to demand retaliation, and win the war. Achilles was ready to go forth his friends on the field to decease. ? No, you must turn back-/ shortly as you bring light of triumph to the ships./ Let the remainder of them cut themselves to pieces on the field! ? ( 16:112-114 ) . Achilles is the most powerful warrior on Earth, but he refuses to contend. If he had fought his friends would non see the adversities they faced. When Achilles had fought before the Greeks had maintained the advantage. The absence of Achilles from the battleground made Trojan laterality easy. Patroclus provides the accelerator that ignites the bend of the war. Patroclus was besides able to turn the tide of the conflict while life every bit good. Patroclus tried to win the war for different grounds than Achilles. He did it to salvage his friends and ground forces from devastation. In Patrocolus? effort for triumph he was unmatched on the battleground by any person. An immortal interfered with Patroclus? conquering. ? And so and at that place the Achaeans might hold taken Troy, / her towering Gatess tumbling under Patroclus? power/ heading the vanguard, ramping on with spear./ But Apollo took his base on the monolithic bulwark, / his head blazing with decease for him but assist for Troy. ? ( 16:816-820 ) . The violent disorder Patroclus went on saved the Grecian ships and drove the Tojans into Troy. ? But the will of Zeus will ever overmaster the will of work forces, / Zeus who strikes fear in even the bravest adult male of war and tears off his victory, all in a lightning flash, / and at other times he will spur a adult male to conflict, / merely as he urged Patroclus? rage now. ? ( 16:805-809 ) . Patroclus more than accomplished what he was assign ed by his friend, but kept on ramping in conflict. The chief exterior map of Patroclus is to be the mighty Achilles? best friend. He is really skilled, but non Achilles equal. The relationship could be one of great enviousness on the portion of Patroclus. He loves his beloved friend, but is non covetous. He besides is non a yes adult male to Achilles. He voices his sentiments about his friends being slaughtered. Patroclus is the best adult male in the war. He would hold taken Troy by himself if Apollo had non intervened. ? Back-/ Patroclus, Prince, travel back! It is non the will of destiny that the proud Trojans? citadel autumn before your lance, / non even before Achilles-far greater adult male than you! ? ( 16:825-828 ) . Achilles is non a far greater adult male. No person was able to get the better of Patroclus. The deathless God Apollo caused the decease of Patroclus. The one opportunity Patroclus had to separate himself was shot down by the deathly bowman. Hector could non get the better of Patroclus by himself. The glorificati on that would come with the decease of Hector wasn? t the driving force of Patroclus. He didn? T desire the glorification Achilles was after. Patroclus could non hold been such beloved friend with Achilles, if he had such a thirst for glorification as Achilles. Patroclus neer complained about his destiny. Achilles was destined to decease a immature adult male. ? Honor my boy Achilles! -/ doomed to the shortest life of any adult male on earth. ? ( 1:602-603 ) . Achilles is a great warrior, and will decease after having all the glorification for plundering Troy. Patroclus died at a immature age contending courageously, yet the lone glorification he received was holding the great Achilles as his biggest griever. Patroclus was cover the much harsher destiny of the two. Achilles has far more possible, but Patroclus uses his ability Fuller. Patroclus uses what the Gods gave him to function others. He serves the great Achilles all his life, but he besides serves the Grecian ground forces in their clip of demand. Achilles has upstaged Patroclus all his life. They are by no agencies equal. Achilles is much greater in the eyes of work forces for what he can carry through. Patroclus is the truer hero for what he is able to, and the motivations behind what he accomplishes.

Free Essays on Employment Testing Case Study

Case Study #2 Bechtel Power Corporation’s Use of Objective Welding Tests Bechtel Power Corporation requires its welders to meet the standards established by the American Society of Mechanical engineers Codes. There are two categories in which welders must qualify in order to meet the standards as a general welder and to meet the standards of jobs requiring a more skilled welder. Because Ligons had passed the test placing him into the more qualified category prior to his arrival, Bechtel was within its right to test him, especially after Ligons was seen not performing certain aspects of the job adequately. The company used the concept of test-retest reliability to judge his skills at specific job functions. After failing the test, Ligons was given additional training, and was kept on as an employee. The initial lay off was with 58 other welders, all of them white, except Ligons, showing that there was not any racial discrimination when Ligons was selected as one of the employees to be laid off. Upon his rehire, Ligons was trained more and tested in order to recertify for the more difficult welding job. He failed the more difficult welding test, again. Four months later, Ligons was laid off again. The excerpt does not state what race the other welders were, nor does it state whether those welders had failed the more skilled welding examine. It also fails to state if Bechtel trained Ligons any more after failing the exam. Even without this information, the attempts made by Bechtel to train Ligons and to allow him the opportunity to retest shows the commitment the company had to provide its employees every opportunity to succeed. Using content-valid tests for the skills being measured and test-retest reliability, the company was able to conclude that Ligons was not accurately or adequately skilled for the more difficult welding jobs required. The test measures his skills at performing specific welding procedure... Free Essays on Employment Testing Case Study Free Essays on Employment Testing Case Study Case Study #2 Bechtel Power Corporation’s Use of Objective Welding Tests Bechtel Power Corporation requires its welders to meet the standards established by the American Society of Mechanical engineers Codes. There are two categories in which welders must qualify in order to meet the standards as a general welder and to meet the standards of jobs requiring a more skilled welder. Because Ligons had passed the test placing him into the more qualified category prior to his arrival, Bechtel was within its right to test him, especially after Ligons was seen not performing certain aspects of the job adequately. The company used the concept of test-retest reliability to judge his skills at specific job functions. After failing the test, Ligons was given additional training, and was kept on as an employee. The initial lay off was with 58 other welders, all of them white, except Ligons, showing that there was not any racial discrimination when Ligons was selected as one of the employees to be laid off. Upon his rehire, Ligons was trained more and tested in order to recertify for the more difficult welding job. He failed the more difficult welding test, again. Four months later, Ligons was laid off again. The excerpt does not state what race the other welders were, nor does it state whether those welders had failed the more skilled welding examine. It also fails to state if Bechtel trained Ligons any more after failing the exam. Even without this information, the attempts made by Bechtel to train Ligons and to allow him the opportunity to retest shows the commitment the company had to provide its employees every opportunity to succeed. Using content-valid tests for the skills being measured and test-retest reliability, the company was able to conclude that Ligons was not accurately or adequately skilled for the more difficult welding jobs required. The test measures his skills at performing specific welding procedure...

Andrew Beard Invents the Jenny Coupler

Andrew Beard Invents the Jenny Coupler Andrew Jackson Beard lived an extraordinary life for a black American inventor. His invention of the Jenny automatic car coupler revolutionized railroad safety. Unlike the vast majority of inventors who never profit from their patents, he profited from his inventions. Life of Andrew Beard - From Slave to Inventor Andrew Beard was born a slave on a plantation in Woodland, Alabama, in 1849, shortly before slavery ended. He received emancipation at age 15 and he married at age 16. Andrew Beard was a farmer, carpenter, blacksmith, a railroad worker, a businessman and finally an inventor. Plow Patents Bring Success He grew apples as a farmer near Birmingham, Alabama for five years before he built and operated a flour mill  in Hardwick, Alabama. His work in agriculture led to tinkering with improvement for plows. In 1881, he patented his first invention, an improvement to the double plow, and sold the patent rights for $4,000 in 1884. His design allowed for the distance between the plow plates to be adjusted. That amount of money would be the equivalent of almost $100,000 today. His patent is US240642, filed on September 4, 1880, at which time he listed his residence at Easonville, Alabama, and published on April 26, 1881. In 1887, Andrew Beard patented a second plow and sold it for $5,200. This patent was for a design that allowed the pitch of the blades of plows or cultivators to be adjusted. The amount he received would be the equivalent of about $130,000 today. This patent is US347220, filed on May 17, 1886, at which time he listed his residence as Woodlawn, Alabama, and published on August 10, 1996.  Ã‚  Beard invested the money he made from his plow inventions into a profitable real-estate business. Rotary Engine Patents Beard received two patents for rotary steam engine designs. US433847 was filed and granted in 1890. He also received patent US478271 in 1892. There was no information found as to whether these were profitable for him. Beard Invents the Jenny Coupler for Railroad Cars In 1897,  Andrew Beard patented an improvement to railroad car couplers. His improvement came to be called the Jenny Coupler. It was one of many that aimed to improve the knuckle coupler patented by Eli Janney in 1873 (patent US138405). The knuckle coupler did the dangerous job of hooking railroad cars together, which formerly was done by manually placing a pin in a link between the two cars. Beard, himself had lost a leg in a car coupling accident. As an ex-railroad worker, Andrew Beard had the right idea that probably saved countless lives and limbs. Beard received three patents for automatic car couplers. These are US594059 granted November 23, 1897, US624901 granted May 16, 1899, and US807430 granted on May 16, 1904. He lists his residence as Eastlake, Alabama for the first two and Mount Pinson, Alabama for the third. While there were thousands of patents filed at the time for car couplers, Andrew Beard received $50,000 for the patent rights to his Jenny Coupler. This would be just shy of 1.5 million dollars today. Congress enacted the Federal Safety Appliance Act at that time to enforce using automatic couplers. View the complete patent drawings for Beards inventions.  Andrew Jackson Beard was inducted into the National Inventors Hall of Fame in 2006 in recognition of his revolutionary Jenny Coupler. He died in 1921.

Justice System Position Paper Research Example | Topics and Well Written Essays - 1750 words

Justice System Position - Research Paper Example However, with the passage of time the intensity of the crime committed by juvenile increased which lead to the shift in the focus of the justice system. The justice system shifted its focus from rehabilitation to punishment. This shift in focus has initiated the debate of what the focus of Juvenile Justice System should be. While many are of the opinion that this shift in focus is just, I believe the focus of juvenile justice system should be rehabilitation and not retribution. Many individuals and groups of society believe that the threat of harsher punishment would help in decreasing the rate of juvenile crime. While it may be true if approached from one aspect but the other side of the coin indicates very different and adverse result of this approach. According to a study conducted by the North-eastern University in 1996 on juvenile recidivism, the treat of harsher sentences like that of adult has done little to decrease the juvenile crime rate. Reason for supporting rehabilitation as the focus of juvenile justice system is the belief that children being young still have the potential and ability to change. Children are what the surrounding circumstances have shaped them to be. If treated with proper care, there is a very less chance that they will not change. Saving children is easy because they are young and not fully matured in their thinking. It is necessary to save these children so that they make a better part of the society in the future. Rehabilitation through its various approaches and programs has a better capability to save these children’s than punishment. Rehabilitation through its various programs like Youth Outreach Service (YOS) focuses on assessing mental health of the youth. These programs aim to provide the youth with immediate assistance regarding the mental and emotional problems caused by the trauma youth faced thus saving helping to save the child. It is because of this focus on psychological improvement

Religion and Theology Essay Example | Topics and Well Written Essays - 1250 words

Religion and Theology - Essay Example Religion typically appeals to emotional values of a person as opposed to the intellectual values. Believers always tend to think that an emotional reason for believers is not worthy. A person may be identified according to his/her religion in many ways, such as the dressing codes, the speech of a person and their lifestyle. You can identify a person religion due to the way the person dresses, some religion are strict in the believer’s mode of dressing and therefore are against other types of dressing while others do not care about the dressing mode.the speech of a person can also make you to differentiate people according to their religion for instance Muslims usually include Muhammad in between their conversations while Christians include Jesus Christ, this can help one to differentiate between a Muslim and a Christian. The name of a person can suggest the religion of the respective person (Neusner, 304). For instance the Christians name their children according to the names in the bible. This are only but a few ways one can be identified in regard to the religion he/she belongs to. Despite the difference in religions and beliefs most people believe in on e true God. Muslim is one among the many religions. The Muslims believe in Muhammad as the messenger of God. They believe in Quran as the only revelation that is not changed with human influence. Though they agree that there are other revelation but they argue that the other revelation have been altered with time thus remaining with the Quran as the perfect one. The Muslims are tied up by various religious concepts and practices this includes fasting in various seasons such as the Ramadan and alms giving. During their fasting period they dedicate themselves in helping the poor and the needy, this is not usually considered as a charity work thus it is a religious requirement that must be respected by all Muslims. They usually take this as the best moment to be near to God and do his work. Their fasting always starts from dawn and ends at dusk at wich time they ought not to take anything even a drink, pregnant women and the sick people are usually exempted from the fasting because the y can not stay for long hours without food. They always pray five times in a day, the five pillars of worship has always been the concept of worship and they stick unto it. Their religion also insists that one must have a trip to Mecca once in a one’s lifetime, at the least. The rituals done during the trip to Mecca include having a walk seven times rounds the Kaaba, if possible one should make sure he/she touches the black stone, they usually run in between mount. Safa and mount marwa seven times continuous, in addition to the above rituals a Muslim is also supposed to symbolically stone the devil in mina. They not only assemble in the mosque for their prayers but also meet there to study different things in regard to life. Children classes are also held in the mosque, Muslims always believe that a child should be taught while still young. When going to the toilet the Muslims usually carries a jerican of water to wash themselves, they do this to maintain cleanliness unlike m any religions that their believers use the tissue papers. This seems so interesting but attending their worshipping service is more interesting though not easy if you are a non Muslim to be granted the permission. The Muslims worship every Friday at 1.00 pm, before starting their worshiping session the women are separated from the men. They always have strict rules regarding fornication and hence prevent the intermingling of men and women to the greatest extent possible. This is why they usually separates them during the worshipping session to

Jasmine Revolution Essay Example for Free

Jasmine Revolution Essay Leadership or Tyranny? Summary: Within just 28 days, Zine El Abidine Ben Ali had no alternative but to step down from his 23-year presidency in Tunisia. A single spark set by Mohamed Bouazizi turned out to be a prairie fire across the whole country. Economic Growth Paradox Although the economy of Tunisia has been growing steady at an average rate of 5% for the past 23 years, the unemployment rate has been standing at over 10% since 2003, which is indeed alarmingly high. The rate is double for the young Tunisians, and even higher for the fresh graduates. A recent survey has shown that the unemployment rate stands at 25% and 44% for male graduates and female graduates respectively. If the economy is growing every year, why are there so many people out of job and struggling to survive against serious inflation? What is going on behind the scene? Surrender to Dictatorship In addition to the economic factors, the political situation in Tunisia has played a crucial role in this Jasmine Revolution. The Tunisians have been silent for years: minimal (if any) freedom of speech, deprivation of other political rights and stringent censorship over information and the press. Rampant corruption at the top tier level of the Ben Ali regime, as revealed by Wikileaks, is another burning issue. On the other hand, the Tunisians had to confront the unreliable and abusive police force from the government. Instead of being protected by the local police force, Bouazizi (who was operating as an unlicensed hawker) had his produce confiscated and his subsequent complaints entirely ignored, which eventually led to his self-immolation. Transactional Leadership The exchange relationship between the Ben Ali government and the citizens in Tunisia did not seem to be balanced. Prior to a series of protests and demonstrations and subsequent abdication of Ben Ali, the Tunisians had been resigned to the dictatorship of Ben Ali in exchange of a decent life. However, are the Tunisians getting what they are supposed to obtain? Undeniably, Tunisia has become one of the most stable countries in Arab. True, the slow yet steady economic prosperity and gradual increase in basic health care and education have made the Tunisians look better-off than their Libyan and Algerian counterparts. Nonetheless, they are also under constant threat of unemployment, corrupt officials and violent police force instead of what guarantees a decent life – law and order. Media in Play? While some critics have also partially attributed this revolution to Internet social media, Twitter and Facebook in particular, caution should be exercised in order to avoid playing up the actual influence of social media. No doubt, the speed of information transmission has been greatly enhanced with the introduction of the Internet. In the case of Tunisia, some have named it as â€Å"Twitter Revolution†. However, all social media are better seen as a vehicle or a catalyst of the protests and subsequent overthrowing of Ben Ali. In other words, they are not the sole enablers of such revolution. After all, the crux lies with the fact that when the leader realises his self-interests and benefits at the expense of the interest of the other party, such transactions can no longer be deemed as satisfactory or fair in the eye of the exploited party. What’s Next The single spark in Tunisia has already started a prairie fire in Egypt, with the flame spreading to Libya and China at a great speed. How should the leaders faced with similar dilemmas react? Adopting an even more high-handed approach on the people helps very little at best, and aggravates the problem further at worse. Stricter censorship and control over the information flow to the citizens might sound plausible, yet people can always find means to overcome such barriers. On the other hand, people do not seem intimidated by the dire consequence of their protests – arrest and torture. The self-immolation of Bouazizi is a case in point to show the ‘make-or-break’ determination of the people when pushed to the dead alley. Fair Deal If the transactional relationship is to be maintained, the leaders should identify, understand and respond to the true needs of people. Marginalizing any segment of the society is the last thing to do – frustration and disappointment of the people can evolve into a fatal blow to any regime. If people’s basic welfare were not well taken care of, could the government rest assured that social peace would be maintained? What can go hand in hand with the above is that the leader should create a vision for the people and motivate the people to pursue and actualize the same version, not for themselves only but for others as well.